Thursday, October 29. All of it, again — with you.

Forty-five minutes on a stage is a taste. This is the meal: the same three of us, four hours, at building depth — with breakouts so you leave with your Media Day on the calendar and your first job defined, deleted and handed off. Bring whoever holds it up in your office.

1. Josh — the block, again

   The three lanes — media, AI, collaboration — and the honest math on what it costs and what it pays back. The part half the room was doing in their heads in Miami, out loud.

2. Layton’s breakout — build your Media Day

   Pick the day. Put it on the calendar like a closing. Then the 2.0 rules: the clock, whose job the scripts are, the defaults you decide once. You leave with a first Media Day scheduled, not described.

3. Brock’s breakout — Define · Delete · Automate, on your job

   Bring one job written down piece by piece. We sort it live: what’s the job, what’s weight, what takes a person and what just takes time. Then a real look inside ARLO — the broker’s view and the staff’s — so you see what “handed off” actually looks like.

4. Questions the whole way through

   Not at the end. Interrupt us. That’s what the four hours are for.